'One serving of 'heart healthy' Honey Nut Cheerios contains four teaspoons of sugar - almost 70 percent of the recommended daily allowance, according to the American Heart Association.

What's more, it's come to light that big food have spent large sums lobbying federal regulators, arguing against policies to make food labels more transparent and, in theory, consumers healthier.

The findings come amid the burgeoning obesity crisis, where roughly 41 percent of American adults are obese, according to the CDC.

Speaking of the investigation, by non-profit news brand, The Examination and the Washington Post, those heavily involved in the anti-diet movement said their message had been 'co-opted'.

Elyse Resch, a registered dietitian said these companies are 'just trying to make more money, and intuitive eating has been co-opted.'

Resch is widely credited with popularizing intuitive eating - a cornerstone of the anti-diet movement that involves tuning into the body's hunger and fullness signals.

The messaging from these companies isn't just misleading, it's also potentially harmful to consumers, Senator Richard Blumenthal told The Examination.

'I think it is really reprehensible for the food industry to prey on the vulnerabilities of people who suffer from diabetes or obesity or diseases that are caused by excessive sugar, fat and perhaps other ingredients that do them harm,' he said.

The investigation uncovered that General Mills has hosted events for nutritionists in which they presented their in-house research and urged the attending providers to spread the message to #derailtheshame around eating products like cereal.

At a conference last fall, General Mills' senior manager for nutrition and external affairs told attendees that they could fight back against media and use their personal platforms to 'help derail the cycle of shame.'

This hashtag, #derailtheshame, is now featured in numerous dietitians posts across the internet.';

'When influencers promote this content and don't clearly label that it's a sponsored post, it can lead consumers to believe that the products they're talking about are healthy options, Samuel Levine, Director of the FTC's Bureau of Consumer Protection, said.

'It’s irresponsible for any trade group to hire influencers to tout its members’ products and fail to ensure that the influencers come clean about that relationship, he said.'

This influencing doesn't end on social media.

General Mills has spent more than 2 million dollars on lobbying the US federal government from 2022-2023, according to OpenSecrets. Kellogs spent nearly 2.7 million dollars to lobby for their interests over the same period.

These companies have joined legal forces to protest a proposed law that would limit 'healthy' labelling on foods.

Brands would also be forced to include more specific details about the sugar and fat content of their products.

'Food companies have led the American people astray for too long. If consumers could see how much sodium, sugar, and saturated fat is in their food, they might think twice about what they are purchasing,' Congresswoman Jan Schakowsky said while introducing the bill, which she co-sponsored with Sen. Blumenthal.

In addition to influencing legislation and social media, companies have been funding academic research.

According to the legal brief filed by Kellogs and General Mills, their studies generally conclude that cereal 'delivers on nutrition when eaten alone, but when consumed as part of breakfast, it elevates the nutrition further.'

However, independent reviews of the science suggests that misleading labels on cereal brans may cause children to consume five to nine pounds more sugar per year than the labels suggest.

Diets high in added sugars are known to be linked to higher rates of obesity, diabetes and cancers.';

'>>1284402
DailyMail supremacy is real.
However, should you feel the need to have a big fucking mouth like a cock gobbling faggot, this link is for you:
https://www.washingtonpost.com/wellness/2024/04/03/diet-culture-nutrition-influencers-general-mills-processed-food/';

'dishonest op at it again i see. he'll lie about anything to "own the libs"';

'>>1284406
Owning the libs is a winning strategy though.';

'>>1284407
If you like pyrrhic victories then sure';

'>>1284408
Beating back totalitarian leftists wouldn't cause any issues.
Unless you're threatening more organized leftiofascist terrorism.';

'>>1284408
Better to die on your feet than live as a libshit';

'>>1284410
pause';

'Anyway, since some faggot won't read the article, Big Cereal created #YOURABEAUTIFULFATSLOB body positivity crap.
Homosexual liberals ate it up and spread it.
Then BiG Cereal started paying influencers to push Cinnabon Toast Rice as health.
Modern liberalism is owned by capitalists. And the dirty unwashed liberplebians eat it and even defend their corpos, like Disney.
It's because they know they're more intelligent than midwit pissbaby libertrash.';

'>>1284413
Good post';

'>>1284422
oops meant for >>1284406';

'>>1284423
Who would think baseless adhom is a good post?';

'>>1284424
>>1284422';

'Also I'm trans btw if that matters';

'>>1284425
You did notice I said "baseless" right?';

'>>1284430
Good post';

'>>1284413
republicunt pretending his party isn't controlled by big corpo
Trumps only legislative victory was halving the corpo tax rate, and they refuse to allow Democrats to raise it back up
thank maga retards for mass enabling corpo shilling';

'>>1284440
Someone's butthurt';

'>>1284440
>Checks Opensecrets.com
Yep, they all donate to Democrats.';

'>>1284413
I am a CCP member and we will don't allow this degenerate diet.
Fish and rice, rice and fish.
with some veggies(i dont know how to spell vegatables)
occasional wheat gluten meat substitute and wash it down with soy milk and green tea.';

'>>1284402
Good thread';

'>>1284442
employees donate to democrats. owners support republicans.';

'>>1284441
OP made this thread out of furious butthurt over what he thinks the libruls are doing';

'leftyshitters on news on suicide watch';

'>>1284499
Uh no.';

'>>1284500
It's exactly what they do.';

'>>1284543
Hunter Biden caused this';

'In a thread about corporations manipulating public opinion and a country where anyone can donate unlimited money anonymously into political campaigns, this retard >>1284442 unironically quotes a corpo mouthpiece website claiming corporations only donate to libs.';

'>>1284442
democrats are right wingers
corporations pay them off to prevent meaningful reforms, just like they pay off republicans. democrats posture as "leftists" by adopting facile positions on social issues while endorsing a huge military budget at the expense of fundamental economic issues, and when they do focus on things that matter to americans we get things like ACA (a mandate that one of the most parasitic and profit-driven industries be a fundamental healthcare player forevermore) or "infrastructure" bills that just pay off corporate cronies. meanwhile republicans take facile positions on social issues from the opposite perspective and play the part of "restraint" by demanding we never spend money for actual social benefit, and since we've been brainwashed in our nation to believe in compromise and centrism the result is a status quo society where any attempts at real leftism are derided as we are pulled further and further away from meaningfully having the ability to change the system due to increasing meaningless bloat giving the appearance of progress or change, but in reality nothing has been gained for the average american since the end of the civil rights era (or maybe some gains into the 70s when unions were still pretty strong but certainly by the 80s every reliable statistic shows things have been getting worse for average americans)';

'>>1284407
yeah, it's a shame that corporations have found a way to weaponise messaging to such a degree, a shame also that faggots like you celebrate it as a victory over muh libs and consider yourself immune - you're not though, are as fucked as the most soy munching reddit posting cuck, are actually a greater cuck as you'll celebrate late stage capitalism even as it grinds you into the dirt like the dumb fucking cunt you obviously are.';

'>>1284598
>late stage capitalism
Oof, soypost discarded';

'>>1284598
I am actually immune.';

'>>1284538
opensecrets mostly lists what the employees of a company are donating to. when the founder of home depot donates 25 million dollars to republicans he doesn't do it through home depot, he does it through his own foundation.';

'>>1284615
Source?
Also Opensecrets shows Home Depot contributed to Democrats by a sizeable margin.';

'>>1284402
bump libshits are so dumb';

'>>1284616
again, opensecrets mostly tallies up employee donations, you stupid fuck! gee, i sure am fucking shocked that a bunch of manual laborers didn't vote to stick it to the poor.

https://www.opensecrets.org/donor-lookup/results?name=bernard+marcus&order=desc&sort=D
https://www.opensecrets.org/orgs/home-depot/summary?toprecipcycle=2024&contribcycle=2024&lobcycle=2024&outspendcycle=2022&id=D000000419&topnumcycle=2024

the founder of home depot personally donated literally 10x the amount of all home depot employees contributed combined, and even home depot itself donated way more to republicans because one rich executive donated a million fucking dollars to republicans, out-contributing every other employee at the company combined.';

'>>1284745
>the founder of home depot personally donated literally 10x the amount of all home depot employees contributed combined, and even home depot itself donated way more to republicans because one rich executive donated a million fucking dollars to republicans, out-contributing every other employee at the company combined.
Well, that's a half-truth?
Home Depot status of Home Depot founder?';